For social media managers handling content creation, scheduling, and community management.
When to use this template
Social media management is one of the most scope-creep-prone service types. Clients add platforms, request additional posts, ask for ad management, and expect 24/7 responses. This template draws clear lines on platforms, post counts, response times, and what community management actually includes.
Sets the context, parties, and purpose. This is the first thing a client reads and the last thing they remember.
This Statement of Work governs the social media management services provided by [Agency Name] ("Agency") to [Client Name] ("Client"). The Agency will create, schedule, and publish content across the agreed platforms, manage community interactions during agreed business hours, and provide monthly performance reporting. This SOW defines exact deliverable counts, response time commitments, and scope boundaries. All work outside this scope requires a signed Change Order.
The complete list of what you will deliver. If it is not listed here, you are not obligated to do it.
Equally important as scope. Explicitly naming exclusions kills the "I thought that was included" conversation.
Commitments on both sides. Milestones keep projects moving and give you a paper trail when clients cause delays.
The most violated clause in any SOW. Define exactly what a revision is, how many are included, and what extra costs.
The content calendar is shared for approval five (5) business days before the first scheduled post. Client may request changes to up to 20% of scheduled content within two (2) business days of receiving the calendar. Requests to change approved content after this window, or changes to more than 20% of the calendar, are Change Orders. Each piece of content includes one (1) round of copy revisions and one (1) round of design revisions.
Protect your cash flow. Late payment clauses and upfront deposits are non-negotiable for sustainable agencies.
Monthly retainer: $[Amount]/month, invoiced on the 1st of each month and payable within ten (10) business days. Minimum engagement: [X] months. Early termination requires thirty (30) days' written notice. Content scheduled for the current month remains the Client's to publish upon termination. No refunds are issued for partial months. Overdue invoices suspend all services including scheduled content until the balance is cleared.
The scope creep firewall. Every out-of-scope request routes through here — no exceptions.
Additional posts, new platforms, paid media management, photography, or any other work not listed in this SOW requires a written Change Order. Urgent requests — content needed within 24 hours — include a 25% rush surcharge. The Agency will not publish out-of-scope content without a signed Change Order.
Shift responsibility for inputs to the client. If they don't deliver, the timeline moves.
Define "done" before you start. Silence-equals-acceptance clauses prevent endless feedback loops.
Monthly deliverables are accepted when the content calendar is approved and posts are published as scheduled. Monthly reports are accepted when delivered and not disputed within five (5) business days. The engagement is complete upon expiry of the agreed term or written mutual agreement. All published content, analytics access, and account credentials remain with the Client.
No — paid ads and organic social are different services with different skill sets and billing models. Use the Digital Marketing template for paid and keep this separate.
Define it explicitly. This template scopes it as responding to comments and DMs within business hours. Anything beyond that — crisis management, review responses, 24/7 coverage — is a change order.
The change order policy includes a 25% rush surcharge for content needed within 24 hours. Make sure this is explicit so clients understand the cost of last-minute requests.
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